When Zach Erdem opened 75 Main in Delray Beach, Florida, he relied on a promotional campaign guided by Donna Balancia, pictured here with celebrity Michael Lohan, and 75 Main staff.
Erdem is the owner of the popular 75 Main in the Hamptons and he planned a second location to capture the Florida vacation crowd.
Television and newspapers breaks included press in The Miami Herald, E! TV and others, all touting the 75 Main brand.
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