On this short-term assignment I was brought in to help upgrade business dealings and bring in new business. During the time I consulted for the agency, I made an important licensing arrangement, helped bring in several big clients and guided younger staffers.

Veteran Publicist and Former Reporter for AP and The Hollywood Reporter Donna Balancia Consults for TransMedia Group as Executive VP, Publishing and Promotions

BOCA RATON, Fla., Aug. 7, 2012 /PRNewswire/ — Donna Balancia, one of the first female sportswriters to interview top athletes in New York locker rooms for Hearst, Gannett, UPI and AP before covering Film Industry news for The Hollywood Reporter and American Media, has been named Executive VP, Publishing & Promotions at TransMedia Group.

Donna’s deadline and feature articles have run in The New York Times, Bloomberg BusinessWeek, Tribune Co. and USA Today.  Donna is the founder of The Florida Law Journal (www.thefloridalawjournal.com), a prestigious online trade publication for legal professionals.

Donna was one of the first female sportswriters to enter the sanctity of the locker rooms of New York to report on professional sports, prior to working in television and covering Box Office and Film Industry news.

Donna established international tourism, cruise and hospitality industry relationships through her travels to European and Far East destinations. She is considered an expert in Florida tourism and hospitality, covering Florida’s tourism and cruise businesses for five years while at Gannett.

Donna offers consulting services to businesses and agencies. For more information go to www.balancemarketingandpr.com